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Water in your jeans?


The water footprint is one of the environmental footprints that help us understand how our production and consumption choices are affecting natural resources.

The water footprint measures the total amount of water used to produce each of the goods and services we use. It can be measured for example for growing rice, a pair of jeans,  the fuel we put in our cars, or for an entire multi-national company. As population grows and the standard of living increases for many people, the water footprint tells us how much water is used each and every day in all our activities, and indicates the pressure we put on our freshwater resources. Learn more here.

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